"We have Tiffany, she is visually challenged but for us she is a hero.The 10-day long festivity witnesses people engaging themselves in activities like boat race, flower arrangement, tug of war but what stands out most is the beautiful Handloom attires they wear around this time."Their campaign included physically challenged people, plus-size models, entrepreneurs among others. She modelled for us for the first time wearing a nice sleeveless Kurta like a dress with a stole.With the demand of Handloom only restricted to Onam season in the state, a number of units were shut down.Trivandrum: Designers and young entrepreneurs in the state are coming up with new creative Handloom ideas around the annual harvest festival, Onam which kicked off earlier this month."We have floral, check patterns in our Onam 2019 collection," she added. "It is a soft fabric which is dyed in Aloe Vera and carries a different touch and feel," Shobha said. We also had a plus-size model and an entrepreneur and artist," she told. To cater to this problem, new-age designers have started experimenting in Handloom fashion to woo more and more Keralites into wearing the traditional fabric.

To extend the reach of their latest Onam collection, the raincoat fabric manufacturers designer explained, "We recently did one campaign especially with people who are around us like Sheroes and Heroes. Inspired from nature, anyone can wear Handloom, doesnt matter what the age is, what background they come from, what complexion they have," she said. The festival is celebrated to commemorate the Great King Mahabali, who according to the legends is said to visit Kerala on this of this auspicious occasion. Shobha is using the service of small handloom units across Kerala to weave voguish dress.Her brand also collaborated with some famous fashion designers of the country to bring out a fresh collection for this years Onam festival. "This year we want to spread this message across that Handloom for all.The designer revealed that they played with the popular Boda and Kasava fabric and incorporated the two to weave out new soft fabric. Introducing a new fashion isnt enough until it is propagated to the masses..Taking inspiration from the nature around here, Shobha Ashwin, owner of Weavers Village, a noted clothing brand, wishes to spread the message that Handloom is for all.

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